Amazon Introduces 3D Model Uploads to Enhance Product Listings

Amazon Introduces 3D Model Uploads to Enhance Product Listings

New Feature Aims to Boost Customer Engagement and Sales

By ChannelMAX Staff Writer

Sep-2024#07


In a significant update for brand-registered sellers, Amazon has announced the ability to upload 3D models to product listings, allowing customers to view products from multiple angles. This feature enhances the shopping experience and drives conversions by providing more detailed product information.

Eligible Product Categories
Currently, the 3D model upload feature is available for a variety of product categories, including:
- Home and furniture
- Consumer electronics
- Shoes
- Eyewear

Sellers can check the complete list of eligible categories on the Amazon Seller Central platform under the section for 3D shopping experiences and product types.

Categories Supported for 3D Models
The 3D model uploads are currently available for product categories such as home furniture, consumer electronics, shoes, and eyewear. Sellers in these sectors can leverage this feature to showcase their products from multiple angles, giving customers a better understanding of the product before making a purchase. Amazon provides a detailed guide under the “3D shopping experience and product types” section on its platform for those interested in exploring the full list of eligible categories.

How to Upload 3D Models
Sellers interested in uploading 3D models can follow a simple process through their Seller Central account:
Navigate to the “Catalog” section and select “Upload images.”
Select the “Image Manager” tab and search for the product you want to enhance with a 3D model.
Ensure the product is listed under a registered brand and check for the brand owner icon.
Find the “3D models” section in the right pane and select “Upload 3D model.”
Follow the on-screen instructions to upload and submit the 3D model.

Sellers should be aware that submissions will be evaluated against Amazon’s quality standards. The review process may take up to two weeks, and submissions may require retouching before publication. The “Submission status” tab will keep sellers updated on the progress.

Need Help? Amazon Offers 3D Model Support
Amazon assists sellers who need access to 3D models. Brand-registered sellers can connect with Amazon-approved 3D content studios to help create high-quality models. Additionally, sellers can explore the 3D model scanning feature available through the Amazon Seller Mobile app.

Technical Specifications and Further Information
Sellers can refer to Amazon’s “3D model technical requirements” for a comprehensive guide on file formats and quality standards. For more detailed instructions on how to begin uploading 3D models, sellers can access the “Upload 3D models” page within Seller Central.

Amazon's new 3D model feature is a powerful tool for sellers, especially in visually-driven categories like home, electronics, and fashion. By offering customers an enhanced visual experience, sellers stand a better chance of increasing their sales and improving their listings. With support from 3D content studios and mobile app scanning options, Amazon is making it easier for sellers to take advantage of this innovative shopping experience.

Also Read: All about Amazon's Competitive Pricing and Winning the Buy Box

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Disclaimer:
Amazon is the registered trademark of the e-commerce brand.

About ChannelMAX.NET :
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