Pinterest and Amazon launch ads partnership ahead of schedule
Pinterest and Amazon have launched their multi-year ads partnership ahead of schedule, according to a report by RBC Capital Markets. The partnership, which was announced in April 2023, allows advertisers to use Amazon’s advertising platform to create and manage campaigns on Pinterest, targeting users based on their browsing and purchase history on Amazon and Pinterest.
The report said that the partnership is already live on Pinterest’s mobile app, and that it could help drive ad load and CPM inflation for Pinterest. The report also said that there will likely be more details at Pinterest’s analyst day in September. The partnership was expected to begin rolling out later in 2023, but it seems that the two companies have accelerated their plans.
Pinterest and Amazon said that the partnership will bring more brands and relevant products to the platform combined with a seamless on-Amazon buying experience for consumers and offer advertisers strong performance. Pinterest CEO Bill Ready said that the partnership with Amazon will add to the great brands already on the platform and provide more comprehensiveness, shoppability, and a best-in-class buying experience for users.
Pinterest reported a strong earnings beat for the first quarter of 2023, with revenue of $485 million, up 78% year-over-year, and monthly active users of 478 million, up 30% year-over-year. The company said that its shoppable content has seen increased user engagement, and that it aims to make every Pin shoppable. Amazon Ads SVP Paul Kotas said that Amazon is delighted to partner with Pinterest and make it easier for customers to discover and buy relevant products through shoppable content, while also providing differentiated value for brands.
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
Pinterest is the registered trademark of the social media platform.
Pinterest is the registered trademark of the social media platform.
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